Advertising Confusion

Advertising can be a very difficult job, especially when a product has been around for a long time, or there are many products similar to yours. So I can understand how it would be difficult for companies to come up with memorable, effective ads, but there are some companies whose ads are trying so hard to be memorable and different that they are not effective. This is something that I've noticed a lot when it comes to ads geared toward children, such as commercials for candy and cereal. Two commercials come to mind when I consider this topic. One commercial for candy is often inappropriate and somewhat disgusting, which are two things that should be avoided when trying to sell candy to children. Another commercial is a cereal advertisement that features people singing an annoying song while sitting at a table and eating the cereal. When compared to the candy ad, the cereal ad is much more tame in terms of what is appropriate for children, but nevertheless, it's still annoying, and I don't think children, or their parents, would respond well to the ad. Advertisements geared toward adults aren't exempt from these advertising mistakes. There are plenty of ads that don't focus on the product they are selling, and focus instead on the people who are selling them. It's fine to use attractive people to sell your product, as long as your product is the main point of the advertisement. When creating an ad for your product, try to be creative, but remember that your product should be the focus of the ad, and people should walk from your ad feeling positive about your company and the product you are selling.