Friday, September 11, 2015
Different from the Rest
How do you make your business different from every other business that has the same idea as you? Someday, I want to open a bakery. How am I going to make my bakery more preferable to other bakeries out there? One idea I've been considering is to only have my bakery open during certain days of the week. I know it sounds risky, because people tend to get frustrated with businesses that keep weird hours, but I think the lack of daily access to my baked goods might create more of a demand. I know of two businesses that operate this way, and both have been running for well over a decade. Another business did this in my small town, and was booming, then they decided to open up every day, and eventually had to shut down. Only opening your business on certain days of the week creates a demand for your product, and also lowers operating costs. If you choose to operate only four days of the week, rather than seven, you won't have to throw away unsold goods every day, and you save on water and electricity. Every business you open comes with a certain amount of risk, but I think operating this way will be worth it.
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