Celebrity Endorsements

I have seen celebrities advertise products my entire life. From actresses like Jennifer Aniston, to musicians like Beyonce, and comedians such as Ellen, the list is endless. And let's face it, these days you can't watch TV without seeing a commercial with a Kardashian in it. My main concern when considering celebrity endorsements is the fallout that would come with a celebrity scandal. Of the four that I just mentioned, I can name a "scandal" for each of them, and so could anyone else. Personally, celebrities don't change my opinion on whether or not to purchase an item when I like them, but if it is revealed that a celebrity has done something unforgivable, I refuse to buy anything that they are selling. Whether it's a product that they are just simply promoting, or something that they themselves created, like a movie or an album. One of the biggest examples I could give would be Chris Brown. Six years ago, it was revealed that Brown assaulted his then-girlfriend Rihanna. I don't support anyone who assaults their partner, and I refuse to further his career by watching his movies, or listening to his music. So, with this example in mind, I have to ask, are celebrity endorsements really worth it? I don't think so. Celebrities are human, and humans make mistakes, some bigger than others. But when a celebrity makes a mistake, the entire world hears about it. It's not worth the potential revenue their endorsement would bring in when you consider the cost of a celebrity scandal. When a celebrity does something that the public considers wrong, companies have to scramble to pull out their advertisements, sometimes costing them in the millions with lost advertising and revenue. While the potential revenue is appealing, risking my company's name and reputation by partnering with someone in the public eye is not.