Changing with the Times

What do you do when society changes, but you can't change your product? How do you change your marketing strategies to fit in with society's new standards? It is possible to change your product to fit in with the new society, but it makes more sense to change your marketing. This can be seen today with breakfast cereal. When I was a child, cereals like Lucky Charms and Froot Loops were advertised to children with mascots. Advertisers made cereal seem fun and exciting, and the mascots certainly grabbed children's attention. Today, however, I have noticed that the advertising for children's cereals isn't really geared toward children anymore, but more toward adults. I have noticed that commercials for the cereal rarely feature mascots, or children, and mainly feature adults eating the cereal and playing video games. I think there might be two reasons for this. One, the generation that grew up loving those cereals are now adults, and are free to buy whatever cereals they want, so the cereal companies are marketing to them, reminding them of their childhood, and letting them know it's okay to eat children's cereal. Two, I think society has such negative feelings about children eating sugary cereals that the companies have been forced to change their demographic. Parents are refusing to buy cereal full of sugar and high fructose corn syrup, so cereal companies are now turning their marketing to adults who have the freedom to buy and eat whatever they want. Maybe I'm wrong, but it's definitely something I've noticed.